Women's Final 4: The Merch

What an evening at the Women’s Final 4. Such a great atmosphere and wow, did the fans show up! The Target Center was hopping!

There has been so much talk about fans coming out to support Women’s Sports and how the viewership has gone up and it was all evident at the Target Center Friday night. Over 18,000 fans came out to watch 2 great basketball games that Minneapolis hosted They bought the tickets, ate food and bought merch.

And that’s what I want to talk about-the merch. There were 3 merch spots, all had lines with staff providing great customer service, many people buying multiple items and loving it. There was something for everyone! Crew necks, t-shirts, long sleeved t-shirts, baseball caps, visors and more. My favorite is my new hat which I show off over on my TikTok and Instagram pages. Did I pay more than I normally would for a hat or sweatshirt, even for a special event? Yes I did. And I regret nothing!

No matter the prices, people were willing to pay. The marketers and merchandisers know that women’s basketball fans support and turn out. Fans wanted something tangible from the experience. And what an experience it was! Next up, the Championship game on Sunday night!